SEO for Bing vs. Google + Bing Toolbox
Interesting article on Six Revisions about the differences how Bing and Google rank pages in their indexes.
Major Differences
- Backlinks Are Less Important in Bing
- PageRank Matters Less in Bing
- Fresh Content Matters Less in Bing
- Bing is More Flash Content Friendly
- Inbound Anchor Text Matters More in Bing
- Page Authority Matters More in Bing
If this is true, Bing indexes and ranks pages significantly different than Google! This is worth checking into to see how much truth there is in these claims.
Regardless I’m sure Bing isn’t out to copy Google. And it’s nice to have a few significant competitors out there to help benchmark Google’s web search and PageRank.
Also Notable
Similar to Google Webmaster tools, Bing now has its own version named Bing Toolbox. One more tool to use when launching and/or monitoring a site.
Time I start paying a little more attention to Bing, methinks.
